| Aqualibra | |
| BALANCING ACT |
| Altos de Tamaron | 1985 saw the launch of Britain's first health concious fruit drink; a trail blazer of what was to follow. Its unique proposition being ‘Aqualibra helps maintain your body's natural alkaline balance’, found favour at a time when health and fitness was becoming an issue with discerning consumers. Having established there was a need, new competitors swamped the marketplace encroaching on Aqualibra's well earned, precious territory, many having more contempory and attractive apperance. However, none had a ‘Balance’ proposition. Sadly, Aqualibra’s only reference to its USP was relegated to a small neck label. |
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| Aqualibra | ||
| Bend in the River | ||
| Blockhead | ||
| Candy Addicted | ||
| Chamarré | ||
| Chileno | ||
| Courvoisier | ||
| Domus | ||
| Gleneagles | ||
| Glenrothes | ||
| Harveys Bristol Cream | ||
| Lucinda Ellery | ||
| Old Parr | ||
| Pimm's | ||
| Swanson | ||
 'Balance' became central to Blackburn’s explorations resulting in the key elements, ‘Balance/Fruit’ displayed in an eyecatching and appetising way. What you now see is what you get, in other words: The simpler the message, the easier it is to understand. |
