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Blockhead |
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SAFETY IN NUMBERS |
The inspiration for the ‘unique within the marketplace’ black and metallic silver packaging came from mobile phones, a ‘must have’ for its target market. The all-important numbers were then made brand ownable by the addition of a simple hash icon.
Always a trendsetter, Blockhead, realising that yellow and orange suncare packaging was now typical of the market, turned to Blackburn’s for a redesign that was unique and also representative of the brands cutting edge persona. With it’s distinctive and relevant numbering system in place our approach was to tap into the culture of its unisex/extreme sports enthusiast audience.
