Celebrity hairdresser Terry Calvert required hair care packaging for his state-of-the-art salon, seductively named 'Addicted'. The spacious environment, decked-out in white was the perfect backdrop to show-off Terry's array of colourful shampoos and conditioners. At a quick glance it could be mistaken for a Manhattan candy store.
 'Candy Addicted' was a natural to brand such 'must have' concoctions. The idea capitalized on this with candy stripes screened on tall transparent bottles, each stripe made up of the
constant repetition of the word ‘Addicted’. A compulsive and indulgent purchase in endless delicious fruity flavour colours. |
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