Chamarré
FREE TO FLUTTER
Swanson
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© by Blackburn's Design
created the butterfly idea. A relevant
and describable icon to express the many different varietals within the brands wide hierarchal portfolio and the disparate locations of the vineyards. 'Free to flutter', a unique icon which spreads its wings and settles not only on the packaging but also onto all other media.
Chamarré (pronounced Sha-ma-ray) a name chosen by French brand owners OVS to launch a wide range of wines from France. Translated it means 'bursting with colour' later interpreted as 'bursting with flavour'.

As the wines would be sourced from the many corners of France's most celebrated regions, the consultancy