what does it have to offer? Vibrant ethnic colours, exciting Latin culture, hospitable people and a wide selection of excellent, delicious wines.
The two strongest elements luckily, fortunately neglected by competitors, ‘Colour and Culture’ resulted in the creation of a distinctive, relevent and adaptable ‘C’ icon giving the brand high visibility on shelf.
Chile, an increasingly popular provenance for wine. Given a name like Chileno is a head start to pin-point and capitalise on this but not enough to persuade consumers away from New World or, indeed, the increasing number of Chilean brands.
Being part of the South American continent, little is really known about this long thin country that separates the landmass from
the mighty Pacific Ocean. So, what is Chile,