Domus
ST. PAULS GOES COMMERCIAL
Swanson
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© by Blackburn's Design
required to market contemporary gifts as opposed to typical souvenirs, which could be found in the secluded cathedral crypt shop.

The famous Christopher Wren dome became the focus of the name Domus with it's double 'D' icon. The identity found its way onto signage, stationary, gift wraps and boxes in all shapes and sizes.
The modern development of Paternoster Square adjacent to the mighty St Pauls influenced the cathedral to seize the opportunity and site a ‘Gifts from St Pauls' boutique to capture 'City' dwellers and overseas tourists who congregate around one of London's most famous landmarks.

Befitting its environment a relevant and contemporary name and identity was