| Harveys Bristol Cream | |
| 1796 AND ALL THAT |
| Altos de Tamaron |
| Aqualibra |
| Bend in the River |
| Blockhead |
| Candy Addicted |
| Chamarré |
| Chileno |
| Courvoisier |
| Domus |
| Gleneagles |
| Glenrothes |
| Harveys Bristol Cream |
| Lucinda Ellery |
| Old Parr |
| Pimm's |
| Swanson |
Sherry, once almost a firm favourite in every British household, embarked on a steady decline in the latter half of the last century due to neglect, but mostly due to the advent of wine.
Worldwide brand leader Harveys Bristol Cream obviously felt this more than most and, after several unsuccessful attempts to redesign their packaging, they presented the consultancy with the brief of a lifetime 'It’s Shit or Bust', Harveys realised something out of the ordinary had to be done to re-awaken interest in sherry.
From the failed packaging only the Harveys distinctive keystone was worth retention. Few brands, apart from Heinz, have such a strong recognisable devise - certainly nothing
From the failed packaging only the Harveys distinctive keystone was worth retention. Few brands, apart from Heinz, have such a strong recognisable devise - certainly nothing
in the bland sherry market! The brand needed an idea, and like most ideas this was to be found laying under Harveys very own noses for over 200 years just waiting to be unearthed.
In 1796 Harveys began to ship sherry from Spain and the City of Bristol received its first ever cargo of cobalt from Saxony to make their famous Bristol Blue glass. Truly a coincidence that couldn't be ignored!Sherry in a blue bottle found its way to market, not without difficulties, as radical ideas can have their doubters, particulary amoung nervous brand owners. Harveys ownership of blue is now not in doubt; such audacity proclaims a leader. Consumers buy into leaders as they have now done with Bristol Cream.
