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Lucinda Ellery |
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HARLEY STREET INSPIRED |
Entering the world of hair preparation dominated by is a daunting task often leading to failure. Lucinda Ellery, an unknown entry without promotional support demanded an approach not seen
in this over supplied sector to have any chance of taken seriously.
her credentials as a hair loss and hair extension specialist, and that she is
housed in a Neo-Georgian building in
West London.
These two key elements prompted 'The Consultancy' idea, reminiscent of London’s famous Harley Street. The conservative packaging approach emerged to stand out amongst its many colourful rivals; the reassuring building
a lá Harley Street gave the consumer confidence and a reason to try.
The inherent characteristics belonging to Lucinda were