| Old Parr | |
| VENERATION OF GREAT AGE |
| Altos de Tamaron |
| Aqualibra |
| Bend in the River |
| Blockhead |
| Candy Addicted |
| Chamarré |
| Chileno |
| Courvoisier |
| Domus |
| Gleneagles |
| Glenrothes |
| Harveys Bristol Cream |
| Lucinda Ellery |
| Old Parr |
| Pimm's |
| Swanson |
‘Old Parr’, the biggest selling de-luxe whisky in the Japanese and Asian Pacific markets, briefed the consultancy to re-examine the packaging of this important brand with the key objective of improving the image by creating a strong and relevant identity in readiness for wide range extension.
and the limited edition, hand blown ‘Elizabethan’ decanter with pewter embelishments. This became the flagship brand for the then United Distillers company, now Diageo. Its crowning moment came when HRH Prince Charles presented it as a gift while on a state visit in Japan to Emperor Akihito.
All work, over a period of six years, picked up existing characteristics ofthe core 12 year old bottle (stumpy,
dark brown cube) and re-presented them
into a coherent and consistant family range.
The distinctive ‘cube’ bottle influenced all further developments. ‘Superior’, ’Tribute’
‘Grand Old Parr‘, as he became known lived to the ripe age of 152, his long life spanning seven English monarchs. Three of which: Elizabeth I, James I and Henry VIII feature on the surfaces
of the flagship cube bottle. Old Parr, England’s oldest man is commemorated by a brass plaque in Westminster Abbey.
of the flagship cube bottle. Old Parr, England’s oldest man is commemorated by a brass plaque in Westminster Abbey.
