| Old Parr | |
| VENERATION OF GREAT AGE |
| Aqualibra |
| Bend in the River |
| Blockhead |
| Candy Addicted |
| Chamarré |
| Chileno |
| Courvoisier |
| Domus |
| Gleneagles |
| Glenrothes |
| Harveys Bristol Cream |
| Lucinda Ellery |
| Old Parr |
| Pimm's |
| Swanson |
‘Old Parr’, the biggest selling de-luxe whisky in the Japanese and Asian Pacific markets, briefed the consultancy to re-examine the packaging of this important brand with the key objective of improving the image by creating a strong and relevant identity in readiness for wide range extension.
The distinctive ‘cube’ influenced all developments. ‘Superior’, ’Tribute’ and the limited edition, hand blown ‘Elizabethan’ decanter with pewter embelishments. This became the flagship for the then United Distillers company, now Diageo. Its crowning moment came when HRH Prince Charles presented it as a gift while
All work, over a period of six years, picked up existing characteristics of the core 12 year old bottle (stumpy, dark brown cube) and re-presented them into a coherent and consistant family range.
on a state visit in Japan to Emperor Akihito.
‘Grand Old Parr‘, as he became known lived to the ripe age of 152, his long life spanning seven English monarchs. Three of which: Elizabeth I, James I and Henry VIII feature on the surfaces of the flagship cube bottle. Old Parr, England’s oldest man is commemorated in Westminster Abbey.
‘Grand Old Parr‘, as he became known lived to the ripe age of 152, his long life spanning seven English monarchs. Three of which: Elizabeth I, James I and Henry VIII feature on the surfaces of the flagship cube bottle. Old Parr, England’s oldest man is commemorated in Westminster Abbey.
